Bad Watchdog Ltd

Last updated: February 2026

Bad Watchdog Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our dog training application and related services (the "Service").

We are registered in England and Wales. Our registered address is in Lambeth, London. For data protection purposes, we are the data controller.

Contact us:

• Email: privacy@badwatchdog.com
• Website: https://badwatchdog.com

• Email address
• Password (encrypted)
• Name
• Profile preferences

• Dog name, breed, age, and weight
• Training history and progress
• Health notes relevant to training

When you connect a compatible GPS device (such as Fi, Whistle, Tractive, or other supported brands), we collect:

• Real-time location of your dog during walks and training sessions
• Walk routes and distances
• Activity patterns and movement data

When you connect a fitness platform (Apple Health, Google Fit, Fitbit, Garmin, Samsung Health, or other supported platforms), we collect:

• Steps taken
• Distance walked or run
• Active minutes

We do not collect: heart rate, sleep data, calorie information, or other health metrics beyond basic activity data.

• How you interact with the Service
• Features you use
• Training sessions completed
• Device information (device type, operating system)

• Cookies for essential site functionality
• Contact form submissions
• Newsletter subscriptions (with your consent)

We use your personal data to:

PurposeLegal BasisProvide the Service and manage your accountContract performanceCorrelate your activity with your dog's training progressContract performanceTrack walks and joint activities with your dogContract performanceEnable gamification features and goal-settingContract performanceSend service-related communicationsContract performanceImprove our ServiceLegitimate interestsSend marketing communications (only with consent)ConsentComply with legal obligationsLegal obligation

We do not sell, rent, or share your personal data with third parties.

The only exceptions are:

• Legal requirements: If required by law, court order, or government authority
• Service protection: To protect the rights, property, or safety of Bad Watchdog Ltd, our users, or others

We do not use third-party advertising networks. We do not share data with partners for marketing purposes.

All data is stored on servers located in the United Kingdom.

We implement appropriate technical and organisational measures to protect your data, including:

• Encryption of data in transit (TLS/SSL)
• Encryption of sensitive data at rest
• Regular security assessments
• Access controls and authentication
• Secure backup procedures

We retain your personal data only while your account is active. When you close your account:

• All personal data is deleted within 30 days
• Anonymised, aggregated data may be retained for service improvement

Under UK GDPR, you have the right to:

RightDescriptionAccess: Request a copy of your personal data

Rectification: Correct inaccurate or incomplete data

Erasure: Request deletion of your data ("right to be forgotten")

Restriction: Limit how we process your data

Portability: Receive your data in a portable format

ObjectionObject to processing based on legitimate interests

Withdraw consent: Withdraw consent at any time (where applicable)

To exercise these rights, contact us at privacy@badwatchdog.com. We will respond within one month.

If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO):

• Website: https://ico.org.uk
• Phone: 0303 123 1113

When you connect a GPS device, you authorise us to access location and activity data from your device provider. You can disconnect your device at any time in the app settings.

When you connect a fitness platform, you grant us permission to read your activity data through that platform's API. We only request access to:

• Steps
• Distance
• Active minutes

You can revoke access at any time through your fitness platform's settings or our app.

The Service is intended for users aged 16 and over. We do not knowingly collect personal data from anyone under 16. If we discover that we have collected data from someone under 16, we will delete it promptly.

We use cookies for:

• Essential cookies: Required for the website to function
• Analytics cookies: To understand how visitors use our site (with consent)

You can manage cookie preferences through your browser settings or our cookie banner.

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Email notification
• Prominent notice in the app
• Updating the "Last updated" date above

Continued use of the Service after changes constitutes acceptance of the updated policy.

For any questions about this Privacy Policy or our data practices:

Bad Watchdog Ltd

• Email: privacy@badwatchdog.com
• Website: https://badwatchdog.com/contact

This Privacy Policy is governed by the laws of England and Wales.